Grupo Printer - comunicação corporativa
  • Grupo Printer - comunicação corporativa
  • Grupo Printer - comunicação corporativa

Credibility with the press
Banco Mercedes-Benz

Challenge

Make the institution the main source of information on the automotive industry financial market.

Strategy

Promote relationship actions of Banco Mercedes-Benz with the media and opinion makers, and create content, such as press releases, articles, task assignments and notices.

Services: Press Relations

Results

Grupo Printer - comunicação corporativa

After some meetings with strategically-chosen journalists, medias started to demand the institution willingly.

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