Tornar os projetos e objetivos da Fundação mais conhecidos entre os públicos interno e externo da Toyota.
- Internal Communication: Totems with a quiz on Fundação Toyota do Brasil were handed over by Toyota plants. The employees that scored highest traveled to Pantanal, to meet Projeto Arara Azul.
- Advertising Campaign: The national campaign, which lasted a year, has beheld ads in magazines, spots on radios and banners on the Internet.
- Promotional Action: Fundação Toyota has also attended the Japan Festival and São Paulo Motor Show, both in the capital of São Paulo.
- Events: Executives, journalists and opinion makers were invited to travel to Pantanal and Costa dos Corais, to follow the projects of the Fundação.
Services: Public Relations, Press Relations, Publicity and Advertising, Internal Communication, Events