Grupo Printer - comunicação corporativa
  • Grupo Printer - comunicação corporativa
  • Grupo Printer - comunicação corporativa

Unique Experience
Lexus

Challenge

Develop a strategy that would draw the attention of a more demanding consumer who wishes for exclusivity.er uma estratégia que atraísse a atenção de um consumidor exigente e que deseja exclusividade.

Strategy

Take this public to a sailing ship that competes in regattas. Throughout the year, the public attended sailing workshops, learning and sailing the competition boats. An experience never lived by the guests, which also drove Lexus models and watched a regatta in a luxury yacht.

Services: Public Relations, Press Relations, Visual Communication, Events

Results

Grupo Printer - comunicação corporativa

We gathered 300 people on high sea

Grupo Printer - comunicação corporativa

Amazed public and new perception of Lexus brand

Grupo Printer - comunicação corporativa

The case won the Aberje Regional 2014 Award, in Communication and Relationship with Consumer category

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From time to time, we publish exclusive content on the world of communication.

Contact

We want partnerships with interesting and engaging institutions.

And that make the difference!

+55 11 5582.1600

faleconosco@grupoprinter.com.br

Rua Botelho, 145

São Paulo / SP