Grupo Printer - comunicação corporativa
  • Grupo Printer - comunicação corporativa
  • Grupo Printer - comunicação corporativa

A look towards excellency
Grupo H.Olhos

Challenge

Consolidate Grupo H.Olhos (H.Olhos Paulista, H.Olhos ABC and CERPO Oftalmologia) as reference in ophthalmology, for the mainstream media, becoming a spontaneous source of interviews, and strengthen the brand.

Strategy

Set a communication plan taking into account the relationship actions with the press, sending of releases focused on ocular diseases prevention and the hospital specialists’ suggestions as factual sources. Develop new websites for H.Olhos and Cerpo, since its programming, editorship and text editing, ensuring the best user experience possible.

Services: Public Relations, Press Relations, Digital Communication

Results

Grupo Printer - comunicação corporativa

Between 2016 and 2017, the number of articles about Grupo H.Olhos increased 96%

Grupo Printer - comunicação corporativa

In two occasions of crisis in the industry, the hospital specialists were interviewed

Grupo Printer - comunicação corporativa

Grupo H.Olhos specialists became sources to mainstream medias

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Contact

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+55 11 5582.1600

faleconosco@grupoprinter.com.br

Rua Botelho, 145

São Paulo / SP